Archive for the ‘Marketplace’ Category

Advanced technology for Healthcare. Robots?

March 18th, 2010
by Dickson Keyser

A great deal of our work revolves in and around healthcare environments. It is important for GNU to stay on top of the latest developments and trends as these environments continue evolve through design and technology. That even includes ROBOTS! Yes ROBOTS. There is a lot of time, energy and money being invested in the development of robotic technology for the healthcare environment. Robotic technology has been utilized by doctors for years in assisting with surgery etc. The article below specifically focuses on robotic technology and the patient experience. An interesting read, tell us what you think. Can robots enhance healing environments and the patient experience?

Meet Cody: Your Future Non-Terrifying Health-care Helper Robot

Phil Murphy profiled in
San Francisco Business Times

March 5th, 2010
by Dickson Keyser

Our CEO has been profiled in the San Francisco Business Times this week. Every week the SFBT profiles small business entrepreneurs and asks telling questions regarding their company, inspiration, habits and focus. If you subscribe to the SFBT then check out the profile, link below. If you don’t you’ll have to wait a week to read it.

CLICK HERE TO READ THE PROFILE 

Urban West, 1350 Treat
The grass will always be greener

December 8th, 2009
by Dickson Keyser

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The GNU Group has recently completed an identification and wayfinding improvement program for Pera Urban West’s, 1350 Treat office building located in Walnut Creek, California, managed by Jones Lang Lasalle.

The GNU Group’s primary task was to work directly with building ownership and Jones Lang Lasalle to craft a strategy to bring better visibility to the property and it’s tenants through the design of a new monument on the corner of Treat Blvd and Oak St. (pictured above).

Jones Lange Lasalle sought LEED certification in the upgrades and improvements they implemented for Pera Urban West and were able to achieve SILVER certification status. One of the design elements utilized to help gain LEED certification was the implementation of an artificial turf product by Heavenly Greens. Yes, the “grass” surrounding the monument is really artificial turf. Less maintenance and less water utilized, a greener solution (detail pictured below).

The GNU Group is proud to be a part of a forward thinking Design Team and congratulate Pera Urban West and Jones Lange Lasalle on your SILVER certification.

Drive by sometime, you’ll swear you are looking at real grass!

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Site corner before new monument below.

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Paranoid Optimism: Rich Burns’ review of
the 2009 ULI Conference

November 18th, 2009
by Rich Burns

I’ve been attending the Urban Land Institute Fall (ULI.org) meeting since the mid 80s. ULI is the research and education organization that serves the real estate industry.  Each annual gathering is a fascinating opportunity to take the pulse of what’s really happening in the broad world of development. My expectation going into this year’s event was decidedly downbeat given the carnage that is touching every facet of real estate.

To the surprise of everyone (especially the organizing committee), the turnout far exceeded expectations.  Past meetings have never surpassed 7,000 and ULI was prepared to claim success with half of that number. 6,000 of ULI’s 33,000 members defied the questionable economy and were on hand at the Moscone Convention Center in San Francisco. As one speaker suggested, “If you are here, you are successful,” a clear reference to the high price of attendance.

The meeting was three and one half days of educational programs, keynote addresses, mobile workshops, tours, social and networking events and an expo hall filled with over 60 exhibitors. ULI structures its educational content and special interest focus by land uses or building types (retail, commercial, residential, industrial, urban development etc.). It organizes its educational sessions accordingly, and most presentations are set up as panel discussions with 4 or 5 speakers focused on a specific property class or a special issue of interest to the overall audience. This provides a variety of perspectives on each subject, meaning that at the meetings end one has heard a tremendous number of points of view.

The property specific sessions generally offered a mix of triage actions that can be taken to weather current conditions coupled with prognoses for the future. The messages were very consistent. This is the worst economy in all of our lifetimes and, while we are in the initial throes of recovery, it will be long and slow. As for opportunity, now is the time for the real estate industry to be shopping for deals (most asset classes can be bought for 60% of replacement costs) and for buying properties but not constructing new buildings,  providing one has a source for capital. 

Bill Emmott, former editor of The Economist, provided a global perspective of the economy, explaining the reasons why we will recover and how the recovery will look in different parts of the world. He believes the United States is likely to experience a U shape recovery whereas India and China’s will be V shaped and Great Britain’s will resemble an L. The recovery will not be led by consumers but by the public sector. Private debt will decrease while public debt increases, taxes will rise and environmentalism will be crucial. Psychology is a significant factor in the pace of the recovery. His greatest reason for optimism in the US –the flexibility of the economy.

Other economists noted that there are still 100 million people employed, and that the U.S. has a 14 trillion dollar economy. All agreed that globalization is fundamental to all economic activity. 3 to 4 years to full employment was the consensus.

Other significant themes of the conference:

Changing Paradigm – there was general agreement that once this recovery is over things will never be the same. Values and behavior will change. Priorities for how we live and how we think about resources, both personal and the planet’s will all be different. From the size of our homes, the way we access our jobs, the way we use the land and the mandate to be better stewards of the planet will all result in different patterns for development and building and will challenge the design and building communities to lead the way.

Sustainability and Environmentalism – these ULI meetings are a giant barometer of change. The Fall Meeting in Las Vegas two years ago was the point in time when the real estate community had their environmental epiphany. It was the hot topic. Al Gore had just released his book and movie and after years of dancing around the edges of the movement ULI got green religion. This year many sessions focused on the environment with topics such as, “The Green Quotient in Institutional Investment”, “Impact of Green Regulation on the Real Estate Community”, “Green Tools for Government” and “Green Retrofit – the Wave of the Future”. Green is clearly in and attracted the appropriate attention.

Availability (lack) of Capital – as the life blood of the development community, access to capital determines whether projects will or won’t happen. There is no denying that capital is mostly nonexistent and will stay that way for a long time.

Changing Demographics – shifting demographic makeup was another key topic of the meeting. The aging population (5.6 people turning 65 every minute), women have just become the majority in the workplace, Hispanics as the only demographic group growing in size all portend continuing shift in behaviors.

Taking the industry’s pulse each year is instructive. I find real estate professionals to be consummate optimists (is there a choice)?  While hardly euphoric, the mood was decidedly upbeat. Emmott’s use of the term, “Paranoid Optimism” was a very apt description of this year’s demeanor. This group knows all about cycles and has great patience if not staying power. I continue to ask the question, “How many recessions does one get in a professional career?” This one marks the GNU Group’s fifth and we seem to be weathering it just fine.

Resurrecting Your Retail Center’s ROI Through Re-Imaging

November 10th, 2009
by Phil Murphy

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In my travels around Northern California and a recent trip to Arizona, I am reminded of how retail centers in the late 80s and early 90s looked – a sea of empty store fronts in dire need of repositioning.

In 1992 I did a joint presentation with Andy Gumberg at the Annual Conference for Retail and Developer Design and Construction Executives (CRAMM). Andy is the President/CEO of JJ Gumberg Co., one of the largest owners and managers of Retail Centers in the country.

Proof that we don’t learn from real estate’s inevitable cycles, our topic then - Resurrecting a Retail Center’s ROI Through Re-Imaging - is as applicable today as it was 17 years ago.  

Here is what we said then and what we believe to be even more valid today.

Retail centers, from neighborhood in-line to regional malls, face the on-going challenge of staying relevant and vibrant. The current economy makes this imperative even more important—and presents greater opportunity. As tenants experience hard times, too many centers have vacancies that are blighting their image and damaging their bottom lines.

It’s imperative that owners constantly evaluate their center’s market position to ensure proper alignment with customers’ values and demands. When a center is not meeting market expectations but financial conditions won’t allow major renovations, Re-Imaging is the alternative. Re-Imaging involves changing the aesthetic of a center and adding environmental enhancements, but without the significant expense that comes with structural changes.  Re-Imaging changes perception, draws attention by consumers and most importantly, favorably alters the perception of retail tenants and brokers to the Center. 

Changing a Center’s aesthetics with environmental enhancements starts by studying the interplay between the physical environment and public behavior and perception. It begins with a comprehensive on-site analysis of how tenants and shoppers use a center, the changes necessary to make it more supportive and attractive to their needs and how best to add environmental enhancements to give a “tired” center a cost-effective makeover. 

The process includes 5 steps that will result in returning a center to competitive footing.

Step 1. Understand the tenant mix, buyer behavior, shopping patterns, environmental opportunities, constraints and other special needs of the center.

Step 2. Analyze vehicular and pedestrian circulation and how these patterns impact the ability of shoppers to view and use the center.

Step 3. Evaluate the existing exterior signage and graphics to determine their effectiveness in conveying the desired image, provide strong tenant exposure, cross selling tenants and services, making navigation easy and communicating the right marketing messages.  .

Step 4. Inventory interior environmental enhancements, including graphics, signage, project directories, site maps, display advertising, banners, and other features such as color, flooring, furnishings, kiosks and other architectural details to determine their effectiveness.

Step 5: Investigate exterior architectural features, landmarks and color to evaluate what can or should be strengthened.

The resulting recommendations are presented with before and after renderings depicting the possibilities for re-imaging the center (click to see example). A comprehensive Retail Re-Imaging Audit™ will also provide the planning tools necessary to understand the scale, scope and cost of  implementing changes. It includes a written outline of the re-imaging plan, conceptual drawings of specific re-imaging areas to convey clearer design direction, budgets for implementing each component of the program (i.e. paint, landscape, lighting, signage) and a plan for phasing the improvements.

Centers that have embraced GNU’s Retail Re-Imaging Audit™ (click for PDF) have proven that a minimal investment can make tired centers vital again.

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Interior wayfinding via handheld support

August 26th, 2009
by Dickson Keyser

As technology continues to improve and impact our society, more and more of this will be funneled through our handheld devices. A friend of mine forwarded this article/video by Todd Bishop at TechFlash.com. It focuses on Microsoft’s development of a wayfinding app called “GoMap”. Similar to the navigation software and devices we use in our vehicles today but not GPS driven, tag driven, and focused exclusively on interior environments at a pedestrian level. A very interesting technology with unlimited opportunity and one we’ll be watching closely. Worth the read/view.

YouTube Video Courtesy of TechFlash Videos

Healthcare Wayfinding, It’s about behavior, not signs

July 28th, 2009
by Phil Murphy

The problem is very clear – too many people are getting lost finding their way in health care facilities. The knee jerk response – “we need a new wayfinding program” or, “we need more signs.”  The implication is that the solution is about hardware.  It’s an interesting anomaly at a time when the health care industry has become so focused on behavior, both users and employees, when addressing most other aspects of health care facility design, management and delivery.

Health care facilities are complex environments where users are typically experiencing inordinate levels of stress.  Adding more words, on more plaques in more places will most likely compound the problems. The real challenge is to better understand how a patient or visitor receives information about their pending doctor appointment, medical procedure or other interaction with the facility.

Wayfinding, and the signs that guide people to their destinations, must be a part of the total healthcare experience. Alan Jacobson, president of ex;it., an east coast environmental design consulting firm and long time strategic partner of the GNU Group, has captured the concept with exceptional clarity in his Touchpoints of a Visit to the Doctor. GNU embraces this strategic approach and it has resulted in significant breakthroughs when strategizing wayfinding goals for our clients. Ex;it’s Health Care Journey diagram shows the integration of all of the components of an effective wayfinding program including physical elements, communications and human interaction. There is no question that this multi-faceted approach is the way that healthcare facilities will be making sure that getting lost is a thing of the past.

Our Lunch & Learn Program

July 24th, 2009
by Jennifer Fitzgerald

Too many professional firms are learning that the customer referrals and repeat business that are predictable in good times become far less certain during the economic doldrums that we are currently experiencing. Anticipating that this downturn was not one to take lightly, we decided to take advantage of slower times to reach out to our constituencies in ways that allow us to tell our story while connecting or reconnecting with people that are important to our profession and our firm.  Our mandate – have lunch with two bay area architecture firms each week for one year. 

We have done 48 presentations to date. We’ve created a format that is both educational and promotional. People have been interested and we have been warmly received. We are also finding that we are enjoying great attendance as most architecture firms are less busy and are able to fit our presentation into their day.  We’re serving lunch while planting seeds. Of the many ways firms can speak to their audiences, our Lunch and Learn program lets us be up close and personal while delivering our story. So far we have been invited to participate in several opportunities affirming that this effort is working.

If your company could benefit from GNU’s services and you’d like to get to know us better, please contact Jennifer Fitzgerald, Director of Business Development (925-444-2026).  I’ll be delighted to schedule a Brown Bag Lunch for your firm.

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Sign of the times?

July 10th, 2009
by Dickson Keyser

A classic Gary Larson comic that has floated around the office since 1993. From our perspective there is more good news out there than bad news – call us optimists! Its all in what you are looking for.

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First things first.

July 3rd, 2009
by Rich Burns

When John Naisbitt wrote his seminal book Megatrends in 1982, the internet, research tools and information technology we take for granted today did not exist. In simplistic terms, his methodology for identifying trends was to track the amount of coverage different issues received in print or broadcast. The hot trends were topics with recurrent attention in the media.

By that measure, the hottest communications trend in the past year or so has been social media. It is almost impossible to pick up a newspaper or magazine, or to tune in a news broadcast without a story about, or reference to Face Book, Twitter, LinkedIn or the role of blogging in today’s business environment.

A few GNUs were at a Society for Professional Services Marketing (SMPS) seminar recently, focused on the subject of social media. Rick Klau, the head of product development for Blogger.com, gave a compelling show and tell on the ways social media is being used in business. It got our attention. We have been guilty of dismissing social media as a plaything for youth. “Why would anyone care what we have to say,” and “We don’t have time to spend tweeting and blogging,” have been our excuses for not engaging these mediums.

Our revitalized website in March had ‘blog’ on the list of things to include but we managed to launch it without the blog in place. The SMPS seminar confirmed the mandate for a blog and we are now operational. This first post is our introductory statement. We are committed as a firm to keep our information relevant, informative or at the very least, entertaining. We hope you find items of interest and relevance and will check back often to see what we have to say.