In the Fall of 2009 the GNU Group was introduced to the Blue & White Foundation, a group of volunteers committed to the goal of developing an new Stadium for Davis High School in Davis California.
They engaged GNU with request for our firm to help them PLAN, DESIGN and IMPLEMENT a comprehensive Donor Recognition program for the newly planned Stadium design by HMC Architects out of Sacramento.
The images below chronicle our PROCESS approach in assisting the Blue & White Foundation along with the Davis Joint Unified School District in navigating through what at times can be a very complicated and detail oriented donor project. GNU would like to especially thank HMC Architects who generously allowed GNU use of their sketch-up models which were critical in the design and marketing aspects of this project.
STEP 1 - Planning is critical to understanding how users will circulate the stadium along with how they will navigate to the various destinations throughout (ie: Main Entry Gate, Concessions, Home/Visitor Bleachers, Various Track and Field functions)
STEP 1 - Define hierarchy of Donor Recognition elements and begin to locate them throughout the Stadium and Stadium Grounds, this sets us up to develop fabrication and installation budgets early on in the process
STEP 2: Begin to develop concepts for Donor Elements such as Main Courtyard identification with Donor and Sponsor opportunities
STEP 2: Developing concepts that begin to step outside a client's perception of what their program should be can be a great way of creating unique Donor Opportunities
STEP 3: We assisted the Blue & White Foundation in helping them "tell their story" in a compelling and professional manner, a comprehensive booklet
STEP 3: It is important to convey your story, we assisted the Blue and White Foundation in honing their message and making sure that it resonated with the right audience - their multi-faceted Donor base
STEP 3: Through the help of HMC Architects we were able to lay in our concepts to their Sketch-up models, as they say, a picture is worth a thousand words
STEP 3: A compelling visual that communicates to potential Donors how their name will be recognized within the built environment, we like to think a picture worth a few thousand extra dollars
STEP 4: Where the rubber hits the road, once the program was approved we launched right into our Construction Intent documents, the drawings our fabrication partners will use to construct these Donor Recognition elements
STEP 4: Documentation is key in making sure Donor Elements are produced in a logical and economical fashion, a clear and logical approach to phasing a program can sometimes save our clients thousands of dollars
