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Dickson A. Keyser, Principal Design

Bachelor of Arts
Graphic Design & Speech Communication
Humboldt State University, Arcata, CA

“Believe it or not, the greatest design tools we use at the GNU Group are not our computers, its our ears. We understand that the key to successful design solutions is to first clearly understand what our clients are looking to achieve by intently listening to them.”

As Director of Design for the GNU Group, Dickson develops creative strategies, provides design direction and manages the execution of design solutions for the firm’s branding, environmental graphic and print communications programs. Dickson is well versed in the technology and science of environmental graphics and his creative solutions balance creative flair with pragmatic and workable solutions.

Dickson began his career with the GNU Group over a decade ago, as a member of the design team. After several years with the firm, he left to experience a broad spectrum of professional opportunities including working with a number of the Bay Area’s leading graphics practices. He then founded his own firm idee inc., a multi-disciplinary creative studio focused on identity and brand development. Dickson’s experience with idee inc. covered a wide range of projects for clients such as Stanford University, Wells Fargo, Siebel Systems, San Mateo Public Library, Drew College Prep, Silicon Valley Conference Center, Thomson Multi-Media, Electronics for Imaging (EFI) headquarters and University of the Pacific.

His participation in corporate wayfinding and signage at GNU includes the Cadence facilities in San Jose, the conversion of the Peoplesoft campus to Oracle, Barclays  Global Investors and their conversion to Blackrock as well  as the Adobe Headquarters.

Having maintained close ties to the GNU Group, Dickson welcomed the opportunity to return to the firm. His broad perspective and the insight gained through his ownership of his own practice provides the GNU Group with a decidedly responsible and mature creative talent and team leader.

When I’m not at GNU:
– Hiking and camping with my family
– Shooting photography
– Wandering the Pacific coastline
– Fermenting my own hard cider
– Gardening and raising honeybees
– Making benches out of reclaimed wood
– Fishing when possible

You can follow me on instagram @dakwashere