ONE CA

GNU Group worked closely with Brereton Architects, CBRE and Ownership to develop iconic identification for this Downtown San Francisco office building. GNU Group led the creative effort in developing model and massing studies of sculptural objects that could uniquely identify the building through its shape, form and massing. The goal was to develop identification that did not lean on traditional methods of “signage”. Beyond concepting, GNU Group also lead the effort in documenting and obtaining approvals from the City Planning Dept. GNU Group tapped CREO Industrial Arts for fabrication and installation.