Keeping Austin Weird

Published on: June 23, 2015


Today’s corporations are intently focused on expressing their unique cultures through their overall branding programs, while allowing the distinction of their varied locations to shine.  In opening their Austin, Texas facilities, Australian based Atlassian, wanted to meld their corporate culture with the distinct defines Austin. Diverse. Local. Weird.

Atlassian is an international company specializing in software to plan, collaborate, code, and service. Built for teams. GNU was invited to help capture the Austin dynamic in an environmental branding program that enhances their interior spaces.

GNU collaborated with the local project architects, Lauck Group. The GNU team immersed themselves in the City, engaged with the Atlassian stakeholders, collaborated with the architect and gained a special understanding of what makes Austin, Austin.

“It was important for Atlassian to display its Corporate Brand in our new Austin office while infusing the space with a unique local flair. The GNU Group worked seamlessly with our entire team to understand how graphics and signage could reinforce the Austin office’s character and culture. Their solutions are highly creative and work amazingly well in our interiors.” – Eric Nelson, Atlassian

A focal point of the program is an interactive company timeline. This kinetic wall includes rotating “pillars” that correspond to years, past and present, which not only depict Atlassian’s corporate history, but also provides glimpses into its future. When aligned, the pillars present a dramatic view of Austin’s skyline. Click here to see a video of the wall in action.  As well as providing a dynamic backdrop, the timeline it is an important tool to introduce new employees to the company’s legacy.

Beyond the timeline, GNU also designed the facility’s signage program, from a large wooden logo that floats above one of the common areas, to servery graphics calling out “snacklassian” and “eatlassian”, to the room identification signs.  Local firms including Building Image Group (BIG) fabricated and installed the program.