Explore what’s new in architectural signage, environmental branding, and wayfinding design.

Wayfinding interior design combines branded aesthetics with subtle directions to create a turnkey foot traffic solution.

Top Ways to Integrate Wayfinding Into Your Interior Design For Branded Placemaking

February 13, 2020

Wayfinding is a functional necessity for any company. It’s how you get people from point A to point […]

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Outdoor donor recognition walls express thanks and gratitude

These Impactful Outdoor Donor Recognition Walls Draw Attention—And Funding

February 6, 2020

Your donors are the people who make your organization’s dreams come true by offering the financial backing needed […]

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The Fallon Gateway Shopping Center Monument Sign

Three Essential Elements of Shopping Center Monument Signs That Are ‘Must-haves’

January 23, 2020

Shopping center monument signs are the centerpiece of any retail center signage program. They increase visibility, elevate the […]

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sign industry trends

Don’t Miss These Sign Industry Trends for 2020 When Planning Your Next Project

January 9, 2020

Current sign industry trends aren’t about the latest flashy digital signage or scrolling marquees. Instead, they are about […]

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office internal branding

Top 3 Office Internal Branding Ideas That Ignite Employee Motivation

January 2, 2020

A wise man once said, “Choose a job you love and you will never have to work a […]

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wayfinding signage benefits

Top 3 Surprising Wayfinding Signage Benefits for Driving Repeat Visitors

December 17, 2019

Wayfinding signage is often taken for granted by property owners and developers alike. Most people consider signage as […]

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apartment complex signs

Top 3 Essential Elements of Apartment Complex Signs For Best Design and Value

December 10, 2019

The requirements for effective apartment complex signs are different from any other kinds of commercial signage. While it’s […]

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entrance signage design

The Secret to Entrance Signage Design From Communities to Corporations

December 3, 2019

First impressions are lasting impressions, and poorly designed entryways could make your organization appear disorganized, low-quality, or just […]

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monument signs pricing for major retail centers

Does the Monument Sign Pricing You’re Quoted Include Everything You Need?

November 21, 2019

One big mistake many people who start looking into monument sign pricing make is seeking out a quote […]

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cubicle sign holders for corporations

The Problem With Typical Cubicle Sign Holders—And How to Solve Them

November 19, 2019

You never know why you might need a new cubicle sign at a moment’s notice. A small meeting […]

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interior directional signage

Essential Interior Directional Signage Design Best Practices

November 14, 2019

Interior directional signage is often the last thing on a company’s ‘to-do’ list. Most companies provide plenty of […]

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healthcare branding strategies

How to Bring Your Healthcare Branding Strategies To Life

November 7, 2019

Healthcare consumers have a lot of choices in providers these days. And, within that landscape of increasing competition, […]

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designing a medical clinic

Top 5 Benefits of Designing a Medical Clinic With Efficient Wayfinding Solutions

November 5, 2019

More than perhaps any other corporate entity, the healthcare clinic thrives on efficiency. Cutting-edge facilities are constantly experimenting […]

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make door signs online for all your offices

How to Make Office And Cubicle Sign Inserts Online And Get Superior Results

October 31, 2019

Replacing cubicle and office sign inserts should be easy. Your entire office uses the same template, with the […]

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monument signs cost

How Much Monument Signs Actually Cost—And Why You Can’t Ballpark It

October 24, 2019

A monument sign is an excellent choice when you want to denote your business’s physical location but it […]

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office cubicle signs

3 Bottom-line Ways Your Office Cubicle Signs Can Be More Simple and Effective

October 22, 2019

Office space is a finite resource. What happens when you need to repurpose a cubicle on short notice? […]

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higher education branding for west valley college

How to Achieve Higher Education Branding That Inspires Student Attendance

October 17, 2019

Successful higher education branding requires input from a variety of different disciplines. Social media marketing, traditional advertising, brand […]

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office cubicle signs

Choosing Cubicle Name Plate Holders Is Tough—Here’s How to Reduce Anxiety

October 10, 2019

You probably won’t realize you have a problem with your cubicle name plates until you do the math […]

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college campus signage provides direction for incoming students

Why College Campus Signage is Critical To Attracting and Retaining Students

October 8, 2019

For new college students, the branding of a higher education environment is one of the top contributing factors […]

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corporate signage design

Not All Corporate Signage Design Companies Are the Same—Here’s Why

October 3, 2019

The first mistake most people make when addressing corporate signage design is thinking of it as only a […]

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modern commercial building exterior design

The Best Landmarking Concepts for Modern Commercial Building Exterior Design For 2020

October 1, 2019

One of the most challenging aspects of modern commercial building exterior design is accurately reflecting your company’s particular […]

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apartment signage design

How Apartment Signage Design Can Make or Break Your Commercial Investment

September 26, 2019

How can you attract new tenants and lower turnover in your residential apartment properties? For one thing, people […]

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medical office remodeling

Top 3 Medical Office Remodeling Challenges—And How to Ensure Success

September 24, 2019

Medical office remodeling is a challenging endeavor, often because it’s easy to underestimate what’s important. If you’re a […]

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donor recognition walls ideas

Top 3 Noteworthy Donor Recognition Walls: Ideas to Inspire and Engage

September 17, 2019

Donor recognition programs aren’t just about recognizing contributors of the past; they should also inspire future giving. And […]

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interior signage design

Do’s and Don’ts of Interior Signage Design For Today’s Commercial Environments

September 12, 2019

Interior office environments aren’t what they used to be. Even as recently as ten years ago, corporate developers […]

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designing a medical clinic

Opportunities for Hospital Wayfinding Signage Improvements to Better Serve Patients

September 10, 2019

The hospital environment can have a big impact on a patient’s state of mind. Using pleasant design and […]

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corporate signage design

Why Expert Environmental Branding Design Matters More Than Ever

September 3, 2019

What do you believe makes the biggest difference to the success of a workplace environment? Is it the […]

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retail signage design

The Secret Sauce for Retail Signage Design That Drives Sales

August 29, 2019

Every multi-tenant shopping center provides unique challenges for developers. How do you make your shopping center stand out […]

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placemaking strategies

Top 5 Creative Placemaking Strategies for Driving Municipal Growth

August 27, 2019

Creative placemaking could be the one differentiating factor that attracts people to your city as opposed to the […]

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campus signage design

How Campus Signage Design Can Make or Break Your Student Acquisition Rate

August 20, 2019

To remain competitive, colleges and universities need to engage an increasingly broad pool of students through marketing. Your […]

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rebranding a city

Rebranding a City Starts With Wayfinding—Here’s Why

August 15, 2019

Every municipality wants to attract new visitors, inspire fresh investment, and experience economic growth⁠—and a growing number of […]

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donor recognition walls ideas

What Makes Donor Recognition Design Successful?

August 13, 2019

Donors are the lifeblood of a non-profit institution. You need to honor those individuals that make your mission […]

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renovate commercial building

Don’t Renovate a Commercial Building Without Considering This Critical Detail First

August 8, 2019

Rebranding is the ultimate goal of every commercial building renovation. Whether you’re updating a property due to a […]

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interior signage systems

Choosing Among Interior Signage Systems: What Are the Critical ‘Must-Haves’?

August 6, 2019

The renovation of a newly-purchased commercial building is nearing completion, but have you dotted all the i’s and […]

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commercial real estate graphics

Three Elements of Commercial Real Estate Graphics That You Must Insist On

August 1, 2019

Buying a commercial property is a big investment. And you want to make sure you see returns from […]

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City wayfinding systems

Why City Wayfinding Systems Should Do More Than Just Point the Way

July 30, 2019

Navigating downtown urban centers can be tough for the directionally challenged. Very few cities were planned as well […]

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medical office remodeling

How New Hospital Design Concepts Improve Patient Experiences

July 25, 2019

In the mid-19th century, Dr. Thomas Story Kirkbride modernized how we think of patient-centered healthcare delivery, starting with […]

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building signage design

3 Innovative Building Signage Design Solutions for Branded Placemaking

July 23, 2019

When you consider branding a commercial building, what’s the first thing you think of? Some people immediately envision […]

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healthcare design trends

2019’s Most Notable Healthcare Design Trends That Can’t Be Overlooked

July 18, 2019

In 2015, the average hospital occupancy rate was only 62%. Much of this reduction can be attributed to […]

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commercial building design ideas

4 High-Impact Commercial Building Design Ideas That You Won’t Expect

July 16, 2019

High-impact design components can truly transform a commercial space. Without getting into serious structural work, you can use […]

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outdoor signage solutions

Imperative Elements of Outdoor Signage Solutions That You Need to Take Into Account

July 11, 2019

It’s not uncommon for owners of mixed-use retail centers who don’t have a lot of experience in outdoor […]

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directional signage design

Why Your Directional Signage Design Needs to Be More Than Just Functional

July 9, 2019

Wayfinding is often seen as a hard science. Signage consultants use observational data and proven principles to drive […]

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donor recognition signage

3 Distinctive Donor Recognition Signage Solutions for Strong Community Interconnection

July 2, 2019

Both healthcare and educational facilities are central to their communities and, to be effective, the donor recognition programs […]

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internal branding

3 Custom Internal Branding Ideas and Examples That Spark Employee Engagement

June 20, 2019

Internal branding deserves just as much attention as the brand experience you create for your customers. It’s so […]

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airport wayfinding signage

How Fresh Airport Wayfinding Signage Boosts Customer Experiences—and Your Bottom Line

June 18, 2019

These days, travelers not only have a choice of which airline to take but they also more frequently […]

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innovative wayfinding solutions

3 Innovative Wayfinding Solutions for Expanding Healthcare Facilities

June 13, 2019

Healthcare facilities are always looking to improve the overall patient experience. Expansion and renovation work is the perfect […]

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corporate signage solutions

Which Custom Corporate Signage Solutions Are the Most Cost-Effective?

June 11, 2019

Corporate signage solutions tend to be an afterthought in the process of building and designing new workspaces. Companies […]

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average cost of signage

Is There an Average Cost of Signage for Commercial Developments?

June 6, 2019

Many companies assume there’s a standard ballpark price for signage and graphics. Architects often counsel their clients to […]

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wall of recognition

Fresh Wall of Recognition Strategies to Honor and Engage Your California Community

June 4, 2019

Installing a wall of recognition is one of the best ways to honor contributors to your community. It’s […]

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entrance signage design

Top Four Visual Brand Strategy Tips to Ensure Successful Brand Integration

May 29, 2019

A visual brand strategy isn’t just about getting a good logo. It’s about looking at all your brand’s […]

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Wayfinding Principles

The Top 3 Wayfinding Design Principles That Can’t Be Ignored

May 23, 2019

Getting lost in a hospital is a nearly universal experience. At some point, we’ve all spent an hour […]

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Why Office Interior Branding Is Critical to Developing a Strong Company Culture

May 21, 2019

Your employees likely already know your mission statement, company goals, and even corporate history. What they probably don’t […]

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Effective Donor Recognition Programs

Effective Donor Recognition Programs: Ideas That Boost Engagement

May 16, 2019

What motivates donors to give? Perhaps your organization has a compelling mission. Or, maybe it’s an important project […]

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Creative Office Branding

How Creative Office Branding Can Positively Impact Employee Engagement

May 14, 2019

Employee engagement is rising across the United States, according to Gallup reports. We’re up to 34% according to […]

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healthcare branding strategies

6 Wayfinding Signage Best Practices to Get Them Where They Need to Go

May 9, 2019

An excellent wayfinding program is a subtle but powerful asset. When wayfinding is done well, few visitors to […]

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Rebranding Best Practices

Rebranding Best Practices For Strategic Growth: The Top Eight Do’s and Don’ts

May 7, 2019

Especially when opening new offices quickly, architectural signage is one of the main details that fall by the […]

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Brand Identity Development Process

Demystifying the Brand Identity Development Process

May 2, 2019

Companies tend to think that the brand identity development process is over when the logo is created and […]

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ADA Wayfinding Signage Requirements

ADA Wayfinding Signage Requirements: Designing with Accessibility in Mind

April 30, 2019

Creating an inclusive environment just plain makes good business sense. But making sense of the requirements can be […]

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The value of consistent office branding should not be overlooked.

The Value of Consistent Office Branding: Guidelines for Multi-Location Corporations

April 25, 2019

The idea of introducing consistent branding standards in all your locations may feel overwhelming. You may be concerned […]

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Urban Wayfinding Develops a Sense of Place

The Impact of Urban Wayfinding Signage on Booming California Communities

April 23, 2019

Dense urban communities are booming across California—especially in the San Francisco Bay Area, where tech influence drives economic […]

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Unique Donor Recognition Ideas

Unique Donor Recognition Display Ideas to Inspire Continued Engagement

April 18, 2019

The value of donor recognition goes beyond showing gratitude for a gift; it’s a part of a larger—often […]

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Rebranding Tips

Three Crucial Rebranding Tips for Rapid Brand Growth

April 16, 2019

Rapid brand growth is a double-edged sword. On the one hand, you know your business is thriving. On […]

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How to Create a Corporate Identity

How to Create a Holistic Corporate Identity

April 11, 2019

While your company has probably spent thousands of dollars investing in consumer-centric branding, you might have overlooked how […]

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The Next Generation

August 21, 2018

A look towards the future. Follow the genealogy of firms started by baby boomers in the 60s and 70s, and you’ll find some amazing stories. Like families, professional practices are comprised of…

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Teeing Off

July 27, 2018

GNU Group Sponsors CoreNet’s 16th Annual Golf Tournament. This past June, CoreNet, a non-profit association dedicated to the advancement of corporate real estate practice, hosted their…

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Addressing the Heart

November 10, 2017

We’re always gratified when one of our designs can have an impact beyond its primary function. In this case, a young couple celebrating their 1st anniversary chose to celebrate their commitment to one another […].

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Paper Sign Inserts Made SIMple

September 6, 2017

It’s SIMple. That’s just one way to describe GNU’s Sign Insert Manager™ (SIM™). SIM™ is a cloud-based service that allows paper sign inserts to be easily changed in-house.

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Capturing the Magic

July 18, 2017

The Disney theme parks should really be considered living signage museums. Signage designers work with a limited vocabulary of variables. The resultant messages go way beyond the words.

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Timeless Branding

June 1, 2017

Of the thousands of branding books, almost without exception they define a brand as a promise to the customer or client. To that end, a brand is encapsulated in every aspect of a firm’s performance and behavior.

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Dress Rehearsal

May 22, 2017

You have seen the renderings, reviewed the construction drawings and documents, and even created an animation of your new signs. These are all useful tools in evaluating any sign program.

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Price, Service & Quality?

April 11, 2017

When creating and implementing environmental branding, signage, and wayfinding programs, can you have all three – price, service, and quality – or do you end up settling for two?

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GNUs Give

December 21, 2016

Each year-end is a time to reflect on the blessings that we at GNU Group enjoy. We take this time to pay it forward to our community by helping those in need. Everyone at GNU wishes you and a very joyous holiday and a happy GNU year!

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GNUs from ULI

November 17, 2016

The efficacy with which ULI fulfills this mission is always on display at the Annual Fall Meeting. Held this year in downtown Dallas, the meeting was testament to the depth and quality by which ULI delivers on its mandate.

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Take a dip into our SPA™

October 19, 2016

When we’re done with the Sign Profile Analysis™ (SPA™), you will have everything you need to make informed decisions about what things will cost and how to allocate your signage budgets.

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Growing Fast at 40+

November 3, 2015

How can a firm that’s already been in business for over 40 years be one of the SF Business Times Bay Area’s 100 Fastest Growing Private Companies? “Growth is an important measure of success,” explains […].

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Hablamos Juntos

September 29, 2015

After 15 years of operating out of modular buildings, Ravenswood Family Health Center’s move to a spacious, colorful, light filled two story facility is an important addition to quality healthcare for everyone.

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Keeping Austin Weird

June 23, 2015

In opening their Austin, Texas facilities, Australian based Atlassian, wanted to meld their corporate culture with the distinct character that defines Austin. Diverse. Local. Weird.

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Conserving Water – One Sign at a Time

May 26, 2015

Governor Brown’s recent mandate for a 25% cut in water use makes the new entry to West Valley College in Saratoga not only a bold new image, but also an investment in environmental sustainability.

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GNU’s Sign Profile Analysis™

April 9, 2015

The Sign Profile Analysis™ is the first step in a comprehensive process that we call the Sign System Navigator™. It defines all of the requirements for creating a complete signage program […].

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GNU Surveyor™

March 11, 2015

Consolidation, reconfiguring and repositioning facilities posed a unique challenge when renovations to existing facilities are required. A huge benefit to GNU’s client’s in all market segments was realized […].

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Healthcare Wayfinding, It’s about behavior, not signs

February 9, 2015

The problem is very clear – too many people are getting lost finding their way in health care facilities. The knee jerk response – “we need a new wayfinding program” or, “we need more signs.”

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