GNU GROUP BLOG

Explore what’s new in architectural signage, environmental branding, and wayfinding design.

internal branding

3 Custom Internal Branding Ideas and Examples That Spark Employee Engagement

June 20, 2019

Internal branding deserves just as much attention as the brand experience you create for your customers. It’s so […]

Continue Reading
airport wayfinding signage

How Fresh Airport Wayfinding Signage Boosts Customer Experiences—and Your Bottom Line

June 18, 2019

These days, travelers not only have a choice of which airline to take but they also more frequently […]

Continue Reading
innovative wayfinding solutions

3 Innovative Wayfinding Solutions for Expanding Healthcare Facilities

June 13, 2019

Healthcare facilities are always looking to improve the overall patient experience. Expansion and renovation work is the perfect […]

Continue Reading
corporate signage solutions

Which Custom Corporate Signage Solutions Are the Most Cost-Effective?

June 11, 2019

Corporate signage solutions tend to be an afterthought in the process of building and designing new workspaces. Companies […]

Continue Reading
average cost of signage

Is There an Average Cost of Signage for Commercial Developments?

June 6, 2019

Many companies assume there’s a standard ballpark price for signage and graphics. Architects often counsel their clients to […]

Continue Reading
wall of recognition

Fresh Wall of Recognition Strategies to Honor and Engage Your California Community

June 4, 2019

Installing a wall of recognition is one of the best ways to honor contributors to your community. It’s […]

Continue Reading
Visual Brand Strategy

Top Four Visual Brand Strategy Tips to Ensure Successful Brand Integration

May 29, 2019

A visual brand strategy isn’t just about getting a good logo. It’s about looking at all your brand’s […]

Continue Reading
Wayfinding Principles

The Top 3 Wayfinding Design Principles That Can’t Be Ignored

May 23, 2019

Getting lost in a hospital is a nearly universal experience. At some point, we’ve all spent an hour […]

Continue Reading

Why Office Interior Branding Is Critical to Developing a Strong Company Culture

May 21, 2019

Your employees likely already know your mission statement, company goals, and even corporate history. What they probably don’t […]

Continue Reading
Effective Donor Recognition Programs

Effective Donor Recognition Programs: Ideas That Boost Engagement

May 16, 2019

What motivates donors to give? Perhaps your organization has a compelling mission. Or, maybe it’s an important project […]

Continue Reading
Creative Office Branding

How Creative Office Branding Can Positively Impact Employee Engagement

May 14, 2019

Employee engagement is rising across the United States, according to Gallup reports. We’re up to 34% according to […]

Continue Reading
Wayfinding Signage Best Practices

6 Wayfinding Signage Best Practices to Get Them Where They Need to Go

May 9, 2019

An excellent wayfinding program is a subtle but powerful asset. When wayfinding is done well, few visitors to […]

Continue Reading
Rebranding Best Practices

Rebranding Best Practices For Strategic Growth: The Top Eight Do’s and Don’ts

May 7, 2019

Especially when opening new offices quickly, architectural signage is one of the main details that fall by the […]

Continue Reading
Brand Identity Development Process

Demystifying the Brand Identity Development Process

May 2, 2019

Companies tend to think that the brand identity development process is over when the logo is created and […]

Continue Reading
ADA Wayfinding Signage Requirements

ADA Wayfinding Signage Requirements: Designing with Accessibility in Mind

April 30, 2019

Creating an inclusive environment just plain makes good business sense. But making sense of the requirements can be […]

Continue Reading
The value of consistent office branding should not be overlooked.

The Value of Consistent Office Branding: Guidelines for Multi-Location Corporations

April 25, 2019

The idea of introducing consistent branding standards in all your locations may feel overwhelming. You may be concerned […]

Continue Reading
Urban Wayfinding Develops a Sense of Place

The Impact of Urban Wayfinding Signage on Booming California Communities

April 23, 2019

Dense urban communities are booming across California—especially in the San Francisco Bay Area, where tech influence drives economic […]

Continue Reading
Unique Donor Recognition Ideas

Unique Donor Recognition Display Ideas to Inspire Continued Engagement

April 18, 2019

The value of donor recognition goes beyond showing gratitude for a gift; it’s a part of a larger—often […]

Continue Reading
Rebranding Tips

Three Crucial Rebranding Tips for Rapid Brand Growth

April 16, 2019

Rapid brand growth is a double-edged sword. On the one hand, you know your business is thriving. On […]

Continue Reading
How to Create a Corporate Identity

How to Create a Holistic Corporate Identity

April 11, 2019

While your company has probably spent thousands of dollars investing in consumer-centric branding, you might have overlooked how […]

Continue Reading

The Next Generation

August 21, 2018

A look towards the future. Follow the genealogy of firms started by baby boomers in the 60s and 70s, and you’ll find some amazing stories. Like families, professional practices are comprised of…

Continue Reading

Teeing Off

July 27, 2018

GNU Group Sponsors CoreNet’s 16th Annual Golf Tournament. This past June, CoreNet, a non-profit association dedicated to the advancement of corporate real estate practice, hosted their…

Continue Reading

Addressing the Heart

November 10, 2017

We’re always gratified when one of our designs can have an impact beyond its primary function. In this case, a young couple celebrating their 1st anniversary chose to celebrate their commitment to one another […].

Continue Reading

Paper Sign Inserts Made SIMple

September 6, 2017

It’s SIMple. That’s just one way to describe GNU’s Sign Insert Manager™ (SIM™). SIM™ is a cloud-based service that allows paper sign inserts to be easily changed in-house.

Continue Reading

Capturing the Magic

July 18, 2017

The Disney theme parks should really be considered living signage museums. Signage designers work with a limited vocabulary of variables. The resultant messages go way beyond the words.

Continue Reading

Timeless Branding

June 1, 2017

Of the thousands of branding books, almost without exception they define a brand as a promise to the customer or client. To that end, a brand is encapsulated in every aspect of a firm’s performance and behavior.

Continue Reading

Dress Rehearsal

May 22, 2017

You have seen the renderings, reviewed the construction drawings and documents, and even created an animation of your new signs. These are all useful tools in evaluating any sign program.

Continue Reading

Price, Service & Quality?

April 11, 2017

When creating and implementing environmental branding, signage, and wayfinding programs, can you have all three – price, service, and quality – or do you end up settling for two?

Continue Reading

GNUs Give

December 21, 2016

Each year-end is a time to reflect on the blessings that we at GNU Group enjoy. We take this time to pay it forward to our community by helping those in need. Everyone at GNU wishes you and a very joyous holiday and a happy GNU year!

Continue Reading

GNUs from ULI

November 17, 2016

The efficacy with which ULI fulfills this mission is always on display at the Annual Fall Meeting. Held this year in downtown Dallas, the meeting was testament to the depth and quality by which ULI delivers on its mandate.

Continue Reading

Take a dip into our SPA™

October 19, 2016

When we’re done with the Sign Profile Analysis™ (SPA™), you will have everything you need to make informed decisions about what things will cost and how to allocate your signage budgets.

Continue Reading

Growing Fast at 40+

November 3, 2015

How can a firm that’s already been in business for over 40 years be one of the SF Business Times Bay Area’s 100 Fastest Growing Private Companies? “Growth is an important measure of success,” explains […].

Continue Reading

Hablamos Juntos

September 29, 2015

After 15 years of operating out of modular buildings, Ravenswood Family Health Center’s move to a spacious, colorful, light filled two story facility is an important addition to quality healthcare for everyone.

Continue Reading

Keeping Austin Weird

June 23, 2015

In opening their Austin, Texas facilities, Australian based Atlassian, wanted to meld their corporate culture with the distinct character that defines Austin. Diverse. Local. Weird.

Continue Reading

Conserving Water – One Sign at a Time

May 26, 2015

Governor Brown’s recent mandate for a 25% cut in water use makes the new entry to West Valley College in Saratoga not only a bold new image, but also an investment in environmental sustainability.

Continue Reading

GNU’s Sign Profile Analysis™

April 9, 2015

The Sign Profile Analysis™ is the first step in a comprehensive process that we call the Sign System Navigator™. It defines all of the requirements for creating a complete signage program […].

Continue Reading

GNU Surveyor™

March 11, 2015

Consolidation, reconfiguring and repositioning facilities posed a unique challenge when renovations to existing facilities are required. A huge benefit to GNU’s client’s in all market segments was realized […].

Continue Reading

Healthcare Wayfinding, It’s about behavior, not signs

February 9, 2015

The problem is very clear – too many people are getting lost finding their way in health care facilities. The knee jerk response – “we need a new wayfinding program” or, “we need more signs.”

Continue Reading