How to Achieve Higher Education Branding That Inspires Student Attendance
October 17, 2019Successful higher education branding requires input from a variety of different disciplines. Social media marketing, traditional advertising, brand […]
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Choosing Cubicle Name Plate Holders Is Tough—Here’s How to Reduce Anxiety
October 10, 2019You probably won’t realize you have a problem with your cubicle name plates until you do the math […]
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Why College Campus Signage is Critical To Attracting and Retaining Students
October 8, 2019For new college students, the branding of a higher education environment is one of the top contributing factors […]
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Not All Corporate Signage Design Companies Are the Same—Here’s Why
October 3, 2019The first mistake most people make when addressing corporate signage design is thinking of it as only a […]
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The Best Landmarking Concepts for Modern Commercial Building Exterior Design For 2020
October 1, 2019One of the most challenging aspects of modern commercial building exterior design is accurately reflecting your company’s particular […]
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How Apartment Signage Design Can Make or Break Your Commercial Investment
September 26, 2019How can you attract new tenants and lower turnover in your residential apartment properties? For one thing, people […]
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Top 3 Medical Office Remodeling Challenges—And How to Ensure Success
September 24, 2019Medical office remodeling is a challenging endeavor, often because it’s easy to underestimate what’s important. If you’re a […]
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Top 3 Noteworthy Donor Recognition Walls: Ideas to Inspire and Engage
September 17, 2019Donor recognition programs aren’t just about recognizing contributors of the past; they should also inspire future giving. And […]
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Do’s and Don’ts of Interior Signage Design For Today’s Commercial Environments
September 12, 2019Interior office environments aren’t what they used to be. Even as recently as ten years ago, corporate developers […]
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Opportunities for Hospital Wayfinding Signage Improvements to Better Serve Patients
September 10, 2019The hospital environment can have a big impact on a patient’s state of mind. Using pleasant design and […]
Continue ReadingWhy Expert Environmental Branding Design Matters More Than Ever
September 3, 2019What do you believe makes the biggest difference to the success of a workplace environment? Is it the […]
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The Secret Sauce for Retail Signage Design That Drives Sales
August 29, 2019Every multi-tenant shopping center provides unique challenges for developers. How do you make your shopping center stand out […]
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Top 5 Creative Placemaking Strategies for Driving Municipal Growth
August 27, 2019Creative placemaking could be the one differentiating factor that attracts people to your city as opposed to the […]
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How Campus Signage Design Can Make or Break Your Student Acquisition Rate
August 20, 2019To remain competitive, colleges and universities need to engage an increasingly broad pool of students through marketing. Your […]
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Rebranding a City Starts With Wayfinding—Here’s Why
August 15, 2019Every municipality wants to attract new visitors, inspire fresh investment, and experience economic growth—and a growing number of […]
Continue ReadingWhat Makes Donor Recognition Design Successful?
August 13, 2019Donors are the lifeblood of a non-profit institution. You need to honor those individuals that make your mission […]
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Don’t Renovate a Commercial Building Without Considering This Critical Detail First
August 8, 2019Rebranding is the ultimate goal of every commercial building renovation. Whether you’re updating a property due to a […]
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Choosing Among Interior Signage Systems: What Are the Critical ‘Must-Haves’?
August 6, 2019The renovation of a newly-purchased commercial building is nearing completion, but have you dotted all the i’s and […]
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Three Elements of Commercial Real Estate Graphics That You Must Insist On
August 1, 2019Buying a commercial property is a big investment. And you want to make sure you see returns from […]
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Why City Wayfinding Systems Should Do More Than Just Point the Way
July 30, 2019Navigating downtown urban centers can be tough for the directionally challenged. Very few cities were planned as well […]
Continue ReadingHow New Hospital Design Concepts Improve Patient Experiences
July 25, 2019In the mid-19th century, Dr. Thomas Story Kirkbride modernized how we think of patient-centered healthcare delivery, starting with […]
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3 Innovative Building Signage Design Solutions for Branded Placemaking
July 23, 2019When you consider branding a commercial building, what’s the first thing you think of? Some people immediately envision […]
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2019’s Most Notable Healthcare Design Trends That Can’t Be Overlooked
July 18, 2019In 2015, the average hospital occupancy rate was only 62%. Much of this reduction can be attributed to […]
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4 High-Impact Commercial Building Design Ideas That You Won’t Expect
July 16, 2019High-impact design components can truly transform a commercial space. Without getting into serious structural work, you can use […]
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Imperative Elements of Outdoor Signage Solutions That You Need to Take Into Account
July 11, 2019It’s not uncommon for owners of mixed-use retail centers who don’t have a lot of experience in outdoor […]
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Why Your Directional Signage Design Needs to Be More Than Just Functional
July 9, 2019Wayfinding is often seen as a hard science. Signage consultants use observational data and proven principles to drive […]
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3 Distinctive Donor Recognition Signage Solutions for Strong Community Interconnection
July 2, 2019Both healthcare and educational facilities are central to their communities and, to be effective, the donor recognition programs […]
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3 Custom Internal Branding Ideas and Examples That Spark Employee Engagement
June 20, 2019Internal branding deserves just as much attention as the brand experience you create for your customers. It’s so […]
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How Fresh Airport Wayfinding Signage Boosts Customer Experiences—and Your Bottom Line
June 18, 2019These days, travelers not only have a choice of which airline to take but they also more frequently […]
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3 Innovative Wayfinding Solutions for Expanding Healthcare Facilities
June 13, 2019Healthcare facilities are always looking to improve the overall patient experience. Expansion and renovation work is the perfect […]
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Which Custom Corporate Signage Solutions Are the Most Cost-Effective?
June 11, 2019Corporate signage solutions tend to be an afterthought in the process of building and designing new workspaces. Companies […]
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Is There an Average Cost of Signage for Commercial Developments?
June 6, 2019Many companies assume there’s a standard ballpark price for signage and graphics. Architects often counsel their clients to […]
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Fresh Wall of Recognition Strategies to Honor and Engage Your California Community
June 4, 2019Installing a wall of recognition is one of the best ways to honor contributors to your community. It’s […]
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Top Four Visual Brand Strategy Tips to Ensure Successful Brand Integration
May 29, 2019A visual brand strategy isn’t just about getting a good logo. It’s about looking at all your brand’s […]
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The Top 3 Wayfinding Design Principles That Can’t Be Ignored
May 23, 2019Getting lost in a hospital is a nearly universal experience. At some point, we’ve all spent an hour […]
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Why Office Interior Branding Is Critical to Developing a Strong Company Culture
May 21, 2019Your employees likely already know your mission statement, company goals, and even corporate history. What they probably don’t […]
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Effective Donor Recognition Programs: Ideas That Boost Engagement
May 16, 2019What motivates donors to give? Perhaps your organization has a compelling mission. Or, maybe it’s an important project […]
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How Creative Office Branding Can Positively Impact Employee Engagement
May 14, 2019Employee engagement is rising across the United States, according to Gallup reports. We’re up to 34% according to […]
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6 Wayfinding Signage Best Practices to Get Them Where They Need to Go
May 9, 2019An excellent wayfinding program is a subtle but powerful asset. When wayfinding is done well, few visitors to […]
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Rebranding Best Practices For Strategic Growth: The Top Eight Do’s and Don’ts
May 7, 2019Especially when opening new offices quickly, architectural signage is one of the main details that fall by the […]
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Demystifying the Brand Identity Development Process
May 2, 2019Companies tend to think that the brand identity development process is over when the logo is created and […]
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ADA Wayfinding Signage Requirements: Designing with Accessibility in Mind
April 30, 2019Creating an inclusive environment just plain makes good business sense. But making sense of the requirements can be […]
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The Value of Consistent Office Branding: Guidelines for Multi-Location Corporations
April 25, 2019The idea of introducing consistent branding standards in all your locations may feel overwhelming. You may be concerned […]
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The Impact of Urban Wayfinding Signage on Booming California Communities
April 23, 2019Dense urban communities are booming across California—especially in the San Francisco Bay Area, where tech influence drives economic […]
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Unique Donor Recognition Display Ideas to Inspire Continued Engagement
April 18, 2019The value of donor recognition goes beyond showing gratitude for a gift; it’s a part of a larger—often […]
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Three Crucial Rebranding Tips for Rapid Brand Growth
April 16, 2019Rapid brand growth is a double-edged sword. On the one hand, you know your business is thriving. On […]
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How to Create a Holistic Corporate Identity
April 11, 2019While your company has probably spent thousands of dollars investing in consumer-centric branding, you might have overlooked how […]
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The Next Generation
August 21, 2018A look towards the future. Follow the genealogy of firms started by baby boomers in the 60s and 70s, and you’ll find some amazing stories. Like families, professional practices are comprised of…
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Teeing Off
July 27, 2018GNU Group Sponsors CoreNet’s 16th Annual Golf Tournament. This past June, CoreNet, a non-profit association dedicated to the advancement of corporate real estate practice, hosted their…
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Addressing the Heart
November 10, 2017We’re always gratified when one of our designs can have an impact beyond its primary function. In this case, a young couple celebrating their 1st anniversary chose to celebrate their commitment to one another […].
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Paper Sign Inserts Made SIMple
September 6, 2017It’s SIMple. That’s just one way to describe GNU’s Sign Insert Manager™ (SIM™). SIM™ is a cloud-based service that allows paper sign inserts to be easily changed in-house.
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Capturing the Magic
July 18, 2017The Disney theme parks should really be considered living signage museums. Signage designers work with a limited vocabulary of variables. The resultant messages go way beyond the words.
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Timeless Branding
June 1, 2017Of the thousands of branding books, almost without exception they define a brand as a promise to the customer or client. To that end, a brand is encapsulated in every aspect of a firm’s performance and behavior.
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Dress Rehearsal
May 22, 2017You have seen the renderings, reviewed the construction drawings and documents, and even created an animation of your new signs. These are all useful tools in evaluating any sign program.
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Price, Service & Quality?
April 11, 2017When creating and implementing environmental branding, signage, and wayfinding programs, can you have all three – price, service, and quality – or do you end up settling for two?
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GNUs Give
December 21, 2016Each year-end is a time to reflect on the blessings that we at GNU Group enjoy. We take this time to pay it forward to our community by helping those in need. Everyone at GNU wishes you and a very joyous holiday and a happy GNU year!
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GNUs from ULI
November 17, 2016The efficacy with which ULI fulfills this mission is always on display at the Annual Fall Meeting. Held this year in downtown Dallas, the meeting was testament to the depth and quality by which ULI delivers on its mandate.
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Take a dip into our SPA™
October 19, 2016When we’re done with the Sign Profile Analysis™ (SPA™), you will have everything you need to make informed decisions about what things will cost and how to allocate your signage budgets.
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Growing Fast at 40+
November 3, 2015How can a firm that’s already been in business for over 40 years be one of the SF Business Times Bay Area’s 100 Fastest Growing Private Companies? “Growth is an important measure of success,” explains […].
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Hablamos Juntos
September 29, 2015After 15 years of operating out of modular buildings, Ravenswood Family Health Center’s move to a spacious, colorful, light filled two story facility is an important addition to quality healthcare for everyone.
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Keeping Austin Weird
June 23, 2015In opening their Austin, Texas facilities, Australian based Atlassian, wanted to meld their corporate culture with the distinct character that defines Austin. Diverse. Local. Weird.
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Conserving Water – One Sign at a Time
May 26, 2015Governor Brown’s recent mandate for a 25% cut in water use makes the new entry to West Valley College in Saratoga not only a bold new image, but also an investment in environmental sustainability.
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GNU’s Sign Profile Analysis™
April 9, 2015The Sign Profile Analysis™ is the first step in a comprehensive process that we call the Sign System Navigator™. It defines all of the requirements for creating a complete signage program […].
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GNU Surveyor™
March 11, 2015Consolidation, reconfiguring and repositioning facilities posed a unique challenge when renovations to existing facilities are required. A huge benefit to GNU’s client’s in all market segments was realized […].
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Healthcare Wayfinding, It’s about behavior, not signs
February 9, 2015The problem is very clear – too many people are getting lost finding their way in health care facilities. The knee jerk response – “we need a new wayfinding program” or, “we need more signs.”
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