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Hablamos Juntos

Published on: September 29, 2015

The recently opened Ravenswood Family Health Center in East Palo Alto provides affordable care to the community’s lowest income patients. After 15 years of operating out of modular buildings, the move to a spacious, colorful, light filled two story facility is an important addition to quality healthcare for everyone.

The Center draws patients from an ethnically diverse audience that includes mostly non-English speakers. The wayfinding and signage program needed to make information comprehensible to all. To accommodate the area’s large Tongan Population, the GNU Group designed signage that includes translations in English, Spanish and Tongan. The program is enhanced with Universal Wayfinding iconography based on Hablamos Juntos, a system of graphic symbols designed for health care facilities serving diverse public users, with special focus on those with low literacy and limited English proficiency.

Hablamos Juntos means “We speak together.” It is a program of the Robert Wood Johnson Foundation in an ongoing partnership with SEGD. “The combination of tri-lingual signage, the Hablamos Juntos icons, color coding and prominent placement of messages all contribute to spaces that are easy to navigate,” explains Andrea Guzman, GNUs Director of Project management.

Graphics and wayfinding were closely coordinated with Inde Architects and Creo Landscape Architects to assure that design expressions, color palettes, locations and placement were harmonious throughout the Center. GNU also designed the Center’s Donor Recognition program. The Center is made possible by multimillion-dollar donations from individuals and organizations. Prominently acknowledging them through naming rights and identification within the Center was key to the program.

“Our creative team was able to capture the spirit and vision for the Center through every aspect of the design. The signage and graphics set exactly the right tone and meets the unusually complex wayfinding needs of the Center.” Luisa Buada, Executive Director – RavenswoodIMG_1425IMG_4808IMG_1323IMG_1380IMG_1296IMG_1328