wall of recognition

Fresh Wall of Recognition Strategies to Honor and Engage Your California Community

Published on: June 4, 2019

Installing a wall of recognition is one of the best ways to honor contributors to your community. It’s a time-honored and familiar strategy, which makes it a reliable choice for showing lasting appreciation for the generous contributions of your community members.  

Because the “wall of recognition” strategy isn’t exactly novel, your team will need to procure a stunning design in order to make the final product stand apart from all the others. By including interactive elements, lighting features, or unique materials, you can ensure that the wall of recognition reflects your community’s distinctive personality and shows your dedication to honoring contributors in a meaningful way.

The design ideas below will help jumpstart your inspiration for the wall of recognition you intend to create. By planning strategically in partnership with an experienced donor recognition design firm, you can make sure that display also meets your budgetary, engagement, and maintenance needs for many years to come.

Wall of Recognition Ideas to Inspire Your Next Project

We’re all used to seeing engraved wooden plaques and enclosed bulletin boards as the most common ways to show recognition. However, driven by passionate organizations and talented designers, wall displays have come a long way. Now they’re artistic, colorful, and branded environmental graphics that amplify and enhance the built environment while honoring the generosity they represent.

wall of recognition

The Martinez Senior Community Center is a perfect example of how novel materials, elements, and colors combine to create a truly eye-catching display. This donor recognition wall used historical photos as a detailed backdrop beneath transparent colored acrylic panels that were printed clearly with donor names. The multi-layered effect combines past and modern elements for a cohesive message, and includes layered panels that can be easily updated at a low cost. The resulting donor display ensures that, even as the Martinez community grows and changes, visitors will always look back and remember the donors of the past with fondness and reverence.

The Berkeley Public Library System took a more traditional approach with their donor recognition displays. They wanted to implement a subtle appreciation message in each of their four library locations and chose to install etched metallic plaques accented by floating frames. Each location received a unique variant of the plaque-and-frame combo, using materials that complemented the individual architectural character of each branch. The clean lines and simple design of this recognition program create a sense of sophistication and quiet honor.

Strategies to Achieve the Best Wall of Recognition Design

A fresh design is only one component of a successful donor recognition project. Whether you’re installing a large outdoor wall of recognition or a series of refined plaques, you’ll need to address concerns from all the various stakeholders involved. With careful planning and strategic partnerships, you can manage all the potential issues pertaining to:

Budget:

Unless your organization has done work like this in the past, you might not have a solid idea of how much a recognition display will cost. It’s also difficult to judge exactly how much is appropriate to spend on the display itself versus what percentage of donations should go toward your overall cause.

Given these uncertainties, it’s imperative to solicit bids wisely and partner with a company that’s willing to be transparent about costs from the very beginning. The best design firms will provide you with bottom-line prices for several completed displays so you can make a clear estimate for the wall of recognition you envision. By asking good questions and partnering with a cost-conscious design firm, you ensure your donor recognition project will remain within the assigned budget.

Engagement:

Soliciting donations will always be a tough job. It can be difficult to identify the right potential donors and communicate a clear picture of what they can expect in return. Donor consultants can be incredibly helpful in engaging contributors for a large-scale project on your behalf—and a design firm can be critical to their efforts.

The firm you partner with to create your display will be able and willing to support your donor engagement efforts by providing a tangible representation of what the finished wall of recognition will look like. You can expect your design team to provide renderings or even fully-branded marketing materials that you can present to top-tier donors during initial interactions. These tools make engagement much easier to secure.

Maintenance:

If you’re launching a capital campaign that will engage community members for a one-time commitment, you may not need to worry about updating a display after it’s installed. But annual fundraising campaigns with continually growing numbers of donors who need to be recognized require flexible wall of recognition designs.

If ongoing maintenance is a concern for you, speak with your team about the importance of designing flexibility into your wall of recognition. By communicating your need for future maintenance, you’ll ensure that the display or program you implement can be easily updated in a cost-effective manner.

Making the Right Donor Recognition Partnership

You want a beautiful and impressive wall of recognition that will help inspire enthusiastic engagement from your generous community. You also want it to be creatively designed, cost-effective, and easy to maintain. And you know that with whatever community recognition program you choose to implement, you want the design and implementation process to run smoothly.

The easiest way to check all of those boxes is to partner with a design company that’s experienced in creating effective walls of recognition and willing to form a lasting relationship with your organization. When soliciting bids for your upcoming project, be sure to give equal weight to the quoted price and the relevant experience of each firm. The lowest—or the highest—bid might not necessarily be the best fit for your needs. The right firm will be ready to collaborate with you toward the long-term success of your donor recognition program, and they’ll have the experience to meet all of your needs.


GNU Group is a full-scale donor recognition design firm with over three decades of experience in the civic, healthcare, and corporate industries. We’re passionate about creating fresh wall of recognition designs that drive engagement and inspire ongoing generosity for organizations across the state of California and beyond. Connect with our team to launch the donor recognition program your community deserves.