Rebranding Tips

Three Crucial Rebranding Tips for Rapid Brand Growth

Published on: April 16, 2019

Rapid brand growth is a double-edged sword. On the one hand, you know your business is thriving. On the other, you may have a hard time keeping your brand message on-point during a high growth period. When you’re opening new offices quickly, you may find your company trying to “reinvent the wheel” at every location and suffering from a brand disconnect as a result. Planning is an essential step in rebranding as it enables your corporate identity to evolve with your business.  

With a bit of forethought, your architectural signage and environmental graphics can seamlessly carry over to your new office spaces, creating brand cohesiveness across all locations. By creating a comprehensive plan, you can effectively remedy brand disconnects while positioning your company for smooth future growth—without being at risk of scope creep. These four rebranding tips will help you accomplish this task.

Rebranding Tips to Avoid Expensive Scope Creep

Scope creep, or how costs can get out of control because you didn’t clearly identify the needs of your rapidly growing business, is a common problem for companies who are rebranding. With each expansion into a new location or office space, companies often end up sourcing new designers, fabricators, and installers—effectively starting from ground zero yet again with their signage plan.

As a result, details are often overlooked, expenses mount, and you are left with disjointed branding between offices. This is not only expensive and time-consuming, it may lead employees at new locations to feel neglected and disengaged from company culture. You can avoid that by staying focused on the bigger picture, and bringing in the right experts to support your company’s rebranding process.

Rebranding Tip #1: Make a Comprehensive Plan Within Budget

Top Rebranding Tips Involve a Comprehensive Plan

Establishing the potential scope of your rebranding effort is critical early on. Of course, when faced with this task, your first thought might be, “This could get expensive!” That’s why it’s smart to start with a comprehensive budget, like a Sign Profile Analysis™, to lay out the complete signage needs of your offices.

You will want to consider the office building’s traffic flow, how each space is used, categories of signs needed, and environmental branding opportunities that will connect employees and clients to your company’s mission and values. A complete analysis will allow you to make informed decisions about how to allocate your rebranding budget to meet your priorities.

Rebranding Tip #2: Create a Standardized Blueprint

Rebranding projects that are implemented over time can become muddled by a changing cast of stakeholders and new procurement processes. Setting sign standards right from the start of the project helps to contain costs and planning efforts for your current rebranding project. These standards provide the design, fabrication, and installation criteria that can be used now and as your company grows to ensure continuity in your environmental branding.

Standardization is a Key Rebranding Tip

Standardized does not have to mean identical, however. It’s possible to build some flexibility into your design blueprint so you can change things up as needed. As your offices expand, for instance, an old conference room may need to transform into the employee break room, and the signage will require reconsideration. Implementing interchangeable graphics and signs can allow for these changes as your company grows.   

Rebranding Tip #3: Communicate the Plan to Key Stakeholders

Healthcare Facilities Benefit From Rebranding Tips

In any rebranding effort, there’s sure to be a lot of moving parts and people with different ideas or needs. To keep moving forward smoothly, you’ll need to make sure communication is inclusive. And, that’s where a rebranding specialist who can take on all the project management pieces can be especially useful.

Consulting with a design firm can bridge the gap between decision makers and stakeholders—from property owners and managers to architects, designers, employees, and even city planners—by managing the flow of communication to ensure buy-in from all parties. Bringing on a design consulting firm with project management experience can make all the stakeholders feel like they are a part of the effort, rather than just a movable piece.

Rebranding your offices can become an expensive expedition with too many cooks in the proverbial kitchen. It’s helpful to get the services of a top branding design agency that can provide end-to-end project management and innovative solutions for avoiding scope creep. With the right support, your company’s new brand identity can help you over-deliver on the promise it makes to both your customers and employees—now and into the future.

GNU Group offers our clients the scalability needed to keep up with the growth of their business. Our standardized processes relieve the burden of opening up new locations by providing a turnkey, scalable solution to signs, graphics, and environmental design. For more information on how we can simplify brand management during high growth periods, connect with our team.