Why Office Interior Branding Is Critical to Developing a Strong Company Culture

Published on: May 21, 2019

Your employees likely already know your mission statement, company goals, and even corporate history. What they probably don’t know is how they are part of it all. But office interior branding, when done right, can close that gap by making your employees feel like they are included in the larger brand identity and company mission, rather than just a faceless part of the labor pool.

Many companies do this type of branding wrong. They think that mandatory company cheers or logos splashed on every spare surface will create an inclusive corporate environment. Ironically, this is far more likely to create cognitive dissonance that leads to unengaged employees who view your corporate brand as a burden.

To be successful, your environmental branding should inject personality into the office space, creating a welcoming environment that attracts the attention of new talent and makes current employees happy to come back every single day.   

Office Interior Branding is Crucial to Company Culture

Your employees live and breathe their work environment. More than one-third of today’s workforce is made up of Millennials, and these individuals are particularly driven by workplace culture. They view work as an extension of their home and want to feel like part of the brand they work for. Office interior branding is necessary for creating that sense of inclusion.

A branded workplace sets the tone and culture of your company, grounding employees in the mission and values that your branding communicates. It requires enhancing the workspaces with environmental graphics and architectural signage that make the corporate culture a seamless part of the room. Here are a few examples of companies that went above to engage their employees.

Case Study #1

LinkedIn provides an excellent example of how creative office branding can be both influential and inexpensive. They created a cohesive program where corporate branding made its way into all their individual office spaces. At the same time, they provide a bit of flexibility based on location.

LinkedIn rotates local art between floors to alleviate visual fatigue and freshen the energy among project teams. This, in turn, connects the corporation to its community by creating a new talking point every single time a new piece of art is introduced. It’s a way of getting employees excited about corporate branding without force-feeding it to them. And, it’s a simple, sustainable solution to a common problem.

Case Study #2

It can be easy to forget about employee amenities when rebranding the office space, but it’s crucial to tie these into the work environment. This is a strategy Broadcom implemented when they updated their new corporate campus in San Jose, California.

Broadcom utilized custom branded wall signage and graphics throughout the building, including in the game room, fitness center, and cafe. This helped to emotionally link the amenities to the office environment, so employees enjoying them would remain engaged in with corporate messaging.

Case Study #3

If your company has a sense of humor, you could consider branded interior design in the restroom. Of course, the restroom is there out of necessity but is rarely used by clients. Chances are, however, your employees visit this room multiple times per day. The restroom, with the right internal branding, can actually become a bit of a sanctuary for employees

One particular tech company—whom we won’t name, but you would probably recognize—decided to inject some personality into their restrooms to engage employees. Their bathroom decor includes song lyrics, sports iconography, lighthearted reading and even a whiteboard for employees to leave notes for each other. It makes employees laugh and gives them a bit of respite from the more structured corporate atmosphere while showing the importance of levity and downtime.

Office Interior Branding

Whether you’re creating a flexible design to ensure employees remain engaged, leveraging your color palette in company break areas, or adding some playfulness to the restroom, opportunities for building a stronger company culture abound.

Of course, you have to identify these opportunities for employee engagement first. Often, they are subtle and easy to miss with an untrained eye. This is where Sign Profile Analysis (SPA) can be a major benefit for you.

Identifying Opportunities to Drive Your Corporate Culture Forward

SPA™ is a methodology of comprehensively identifying how environmental graphics can be strategically placed in the built environment to enhance employee experiences and instill a sense of brand-belonging. To begin, an experienced design consultant will determine high traffic areas and those of particular importance, like employee break areas, workspaces, meeting rooms—and, yes, even the restroom. They’ll also review current signage and offer rebranding tips to enhance the overall program.

With SPA, you’ll be able to understand the total cost of a branded signage and environmental graphics program up front and be able to plan for scalability as your company grows. Fresh office interior branding can cost-effectively reflect your company’s culture while keeping your employees engaged, now and well into the future.

GNU Group provides office environmental branding services that help employees feel like a welcome addition to your culture. We rely on our proprietary SPA process to ensure effectiveness and budget-friendliness.  For more information on how we enhance office culture through interior branding, connect with our team.