Wayfinding Design

interior signage design

Wayfinding Design

The Best Wayfinding Signage Design for Interior and Exterior Environments

Without a carefully-planned wayfinding program, visitors get lost and employee productivity goes down as they must spend time providing directions. And that’s just what you get when you focus only on fabrication, forgetting the importance of placement and branding.

At GNU Group, we are strategists. We start by establishing key decision-making points throughout your property then creating a wayfinding signage plan that suits the particular user experience and promotes efficiency. Our proprietary Total Wayfinding System ensures you get wayfinding signage design that is customized for your specific location, human-centric, and scalable.

Our comprehensive wayfinding signage design results in a plan that goes even further. GNU Group’s wayfinding solutions create a branded sense of place for visitors and employees alike. We help you communicate your company’s core vision at every wayfinding touchpoint.

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Industry Transcending Wayfinding Signage Design

Every wayfinding design program has the same goal: efficiently get people where they need to be. This isn’t just about signs and directions. It’s about creating a program that gives visitors an immediate sense of familiarity with a location, whether it’s the first time they’ve visited or the hundredth. GNU Group has accomplished this task for enterprises in a wide range of industries including;

Healthcare

Healthcare

The internal and external wayfinding program at Kaiser Permanente’s Oakland Campus is an integrated system that starts before patients even arrive at the facility. Appointment cards and reminder emails include the same directional graphics they’ll see when they arrive on campus. GNU Group developed consistently-branded wayfinding language that is comforting for patients and helps them feel welcome.

Aviation

Aviation

The Los Angeles International Airport and its Midfield Satellite Concourse North Project required 19 additional gates with wayfinding, as well as a linking underground walkway. GNU Group developed a wayfinding masterplan and construction documents for smooth project implementation. Our wayfinding signage design will help millions of travelers find their way to their gates on time, preventing delays and missed flights.

Corporate

Corporate

When LinkedIn went through a period of rapid expansion, GNU Group leveraged the proprietary Total Wayfinding System to create a comprehensive, branded wayfinding program across all their domestic and international locations. Now, whether a person is in San Francisco, Delhi, or Dublin, they can find their way through corporate offices with a sense of branded familiarity.

Strong corporate environmental branding and signage design is an asset that can attract people to your company and extend your reach, both in the physical space and, when done well, on your digital channels like social media, company websites, and more.

Get the Best Wayfinding Signage Design For Your Next Project

GNU Group treats signage as a service to ensure you have a comprehensive and branded wayfinding signage design solution. We handle every part of your wayfinding program, from design to implementation.

 
To create a comprehensive solution using our industry-leading Total Wayfinding System, connect with our team today.