Wayfinding Design

Guiding people effortlessly to their destinations by providing the necessary information at every decision point allows interior and exterior spaces to function more effectively. GNU’s approach to wayfinding is singularly focused on improving the ease of the user experience. This means providing information and directions in the many ways that people assimilate information. This can range from information on web sites, conventional print, and all manner of interactive and static signage. We call this approach the Total Wayfinding System™. Getting people to their destinations with the most efficiency and least distraction is the goal of every wayfinding assignment.