680 Folsom Street

The logo, environmental branding and identification designed for 680 Folsom are inspired by the building’s architectural character and details. The prominent horizontal elements that frame the entry and portico, along with the lighting features that carry through from outside to the lobby, are incorporated as a prominent feature of the monument sign. The synergy between the graphic enhancements and the architecture are especially dramatic at night.

Client:
Boston Properties

Architect:
Skidmore, Owings & Merrill, SOM