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Union Bank

Union Bank’s 150 year evolution through mergers and acquisitions meant that brand standards did not always keep pace with their dynamic growth. In collaboration with the Bank, CBRE and JLL, GNU conducted a Branding Effectiveness Study that resulted in new Signage Design Guidelines for building exteriors. The guidelines improve the legibility of the logo, optimize the effectiveness of freestanding signs, and increase brand continuity and exposure across all of Union Bank’s retail sites.

Client:
MUFG Union Bank, N.A.

Project Management:
Jones Lange LaSalle

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