Master Sign Programs

John Muir Health’s new Walnut Creek, CA hospital faced residential city codes limiting signs to a maximum of eight feet in height, which inhibited safe traffic flow into the Emergency Room parking lot. GNU Group approached the municipality with the problem and invited them to be part of the solution. After viewing our Master Sign Program, the Commission approved 15-foot signs for the medical complex—a first for the city and a major victory for John Muir Health.

When Rosewood Commons transitioned an office park into a multi-tenant complex, the building needed a rebrand to attract tech-oriented companies. GNU Group presented this case to the city, explaining that this corporate complex needed more lively and colorful branding opportunities to drive economic growth. In response, Pleasanton, CA approved a Master Sign Program with taller directional signs, larger-scale monuments, and major facade supergraphics—none of which were allowed under signage codes.

The sheer scale and digital elements of Kaiser’s new Redwood City, CA campus created unique signage needs that fell outside city regulations. GNU Group’s successful Master Sign Program presented a story about the value for the community, securing unanimous approvals for bold monument signs and directional signage on public streets—elements that had never been approved before in Redwood City.