Securing variances from restrictive city codes might be the toughest challenge for commercial signage projects. Because this process is so complex and time-intensive, some signage firms prefer not to engage municipalities at all. They leave it up to their customers to secure their own approvals.
At GNU Group, we take full responsibility for this critical step in the signage design process. Over the past three decades, we’ve developed an approach to Master Sign Programs that is holistic, logic-based, and designed to secure approvals in California and across the United States.
What makes our Master Sign Programs so successful? Unlike other signage companies, we don’t go to the city just with renderings. We go to the city with a story.
At GNU Group, our Master Sign Programs begin and end with strategy. We present a comprehensive project overview complete with sitemaps, videos of traffic patterns, 3D models, and landscaping photographs that tell the unique story of each site and its needs—and only then do we offer signage design solutions. Our Master Sign Program process results in fewer questions from the city, less back-and-forth, and a quicker turnaround for everyone involved.
This approach has secured on-time approvals for hundreds of groundbreaking projects, including:
