Sign Standards
Uniting disparate locations
SSA™ sets a blueprint that all other locations follow. This is invaluable for companies that are growing rapidly and need a unified plan.
When the County of Santa Clara was challenged by implementing exterior and interior sign standards for offices across the region, GNU Group led a one-year collaborative effort to establish signage, graphics, and monuments that clearly reflected the area’s brand identity. The program is now used as the basis for all county signage projects.
Consistent branding during periods of expansion
SSA™ standardizes the sign colors, visuals, materials, typography, and more to communicate your brand clearly and consistently.
When LinkedIn experienced rapid expansion, branding across their locations in New York, San Francisco, Santa Barbara, and Sunnyvale became disconnected. GNU Group created interior sign standards that encompassed branded wayfinding and environmental graphics as well as regulatory signage. These new standards are now the blueprint for all domestic and international locations.
Cost control through the economy of scale
SSA™ enables reduced set up costs and simplified budgeting as signage expenses are predictable well into the future.
When Sutter Health needed to establish a signage plan to keep up with their rapid growth, now and in the future, they turned to us. GNU Group created a comprehensive signage program that lowered procurement costs by going through a single source of procurement who was willing to work for a lower price point due to the volume of future work. By developing sign standards, Sutter Health was able to reduce planning and design time and budget the costs of its signage program for current projects and future expansion.
