As a former secure data processing facility, this significant building on a key block of San Francisco’s emerging mid-Market Street had a severe and off-putting street presence. GNU Group helped in the transition to a multi-tenant building that is open and inviting with street level branding and re imaging that provides a strong pedestrian orientation. The brand and image are carried into the lobby and other interior spaces with graphics, signage and other wayfinding components.
San Francisco, CA
Hudson Pacific Properties