680 Folsom

The GNU Group crafted a logo, environmental branding, and identification system that reflects the building’s architectural essence. Drawing inspiration from the structure’s distinct horizontal elements framing the entrance and portico, as well as its lighting features that extend from the exterior to the lobby, the GNU Group created a monument sign that highlights these architectural details.

The seamless integration of graphic design and architecture creates a striking visual impact, especially when illuminated at night, bringing out the full synergy between design and environment.

Location:

San Francisco, CA

Architect:

SOM

Client:

Boston Properties

Category:

Office

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