Beacon Grand

GNU Group partnered with FINE Design Group and Northview Hotel Group on the renaming and repositioning of this iconic 1928 landmark hotel. We translated the new brand identity into a comprehensive exterior signage program that introduced a contemporary presence while remaining respectful of the building’s historic character and architectural detailing.

Because the property is a significant historic resource, all proposed signage required review and approval through the San Francisco Planning Department’s historic preservation process. GNU worked closely with the project team to develop designs that met both brand and regulatory requirements, prepared the necessary documentation, and successfully navigated the City’s approval process. We then managed turnkey implementation across multiple fabrication and installation teams, completing the work from design through installation in eight weeks.