Discovery Bay Shopping Center

Discovery Bay Shopping Center has been a neighborhood shopping destination in Discovery Bay since the early 1980s. GNU Group developed a conceptual design package to re-imagine the site, with the goals of optimizing the shopping and dining experience and attracting new tenants. The team developed a new vision for the center’s branding, signage, paint schemes, landscaping and a new dining & entertainment plaza. 

The resulting design tied into the nautical heritage of the delta, and provided a refreshed image for the area. GNU Group implemented the entire vision, retaining county approval on the master sign program and implementing all fabrication and installation components. 

Location:

Discovery Bay, CA

Scope:

Retail Branding, Exterior Signage & Wayfinding

Client:

The Hofmann Company & Century Management Company

Category:

Retail

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