The Odeon was the conversion of a turn of the century landmark commercial building into high-end lofts and mixed-use retail. We collaborated with Pacific Marketing Associates to create the name, brand, marketing communications and signage program. An ODEON is universally recognized as a city’s cultural heart, a perfect description of this property’s proximity to Union Square and San Francisco’s entertainment and retail core.
San Francisco, CA
Branding / marketing materials; exterior identification; interior signage program
Union Property Capital / PMA