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ONE CA

GNU worked closely with Brereton Architects, CBRE and Ownership to develop iconic identification for this Downtown San Francisco office building. GNU led the creative effort in developing model and massing studies of sculptural objects that could uniquely identify the building through it’s shape, form and massing. Goal was to develop identification that did not lean on traditional methods of “signage”. Beyond concepting, GNU also lead the effort in documenting and obtaining approvals from the City Planning Dept. GNU tapped CREO Industrial Arts for fab and install.

Client:
Confidential / Managed by CBRE

Architect:
Brereton Architects

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