Yotel

Billed as the first West Coast location of this boutique affordable luxury hotel, GNU has worked closely with the development and design teams to roll out an integrated branding program. 

Working within the spirit of the Yotel brand sign standards, GNU was able to develop a signage and wayfinding program that spoke to the unique redesign of the interior environment, while respecting the historical character of the building itself. The Yotel sign standards were subtly and appropriately tweaked to fit seamlessly into the designed environment. All interior sign elements, their colors, materials and typography were meticulously selected to fit aesthetically.