City of Davis

GNU initiated the Wayfinding Master Plan for the City of Davis by conducting a thorough analysis of the 24-block downtown core using our Sign Profile Analysis. This process evaluated stakeholder input, traffic flow, information needs, and potential orientation points to build a clear understanding of the city’s wayfinding challenges and opportunities.

The resulting City Wayfinding Strategy provided a comprehensive framework for addressing orientation and signage needs. In addition to developing the needs assessment and design criteria, GNU prepared detailed cost estimates for each sign type, enabling the City to establish a realistic and actionable implementation budget.