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Sharing Moments by Design

by Dickson A. Keyser
Public, Storytelling
July 6, 2026

It’s one thing to navigate a campus, retail center, sports venue, or building—it’s another thing entirely to experience it. In the world of Environmental Graphic Design (EGD), we often talk about wayfinding—the science of getting people from Point A to Point B. While that journey is essential, what happens between those points can be just as meaningful. When given the opportunity, people will pause, observe, and engage. And when they do, those interactions can turn into something memorable—something worth capturing and...

Experiential Graphics for Human-Centered Healthcare

by Beth Taylor
Healthcare, Public
May 26, 2026

Healthcare environments are more than places where care is delivered. They are spaces where people arrive with vulnerability, urgency, and emotion. A patient may be preparing for life-changing news. A family member may be navigating a hospital for the first time. A caregiver may be moving through long shifts in high-pressure conditions. In these moments, the built environment becomes part of the experience of care. The way a space feels can be welcoming or cold, intuitive or overwhelming, calm or chaotic. These...

How User-Friendly Is Your Higher Education Campus?

by Dickson A. Keyser
Education, Public
April 27, 2026

Does your campus put its best foot forward — delivering the kind of intuitive, welcoming, and on-brand experience that students, staff, and visitors deserve? Whether you realize it or not, every campus (large or small) is communicating. From the very first moment of arrival, people begin forming impressions about quality, care, clarity, and culture. And while many institutions focus primarily on buildings and amenities, the experience between the buildings — the transitions, the information, the navigation, the consistency — often has...

Effective Interpretive Displays: A Designer’s View

by Dickson A. Keyser
Projects, Public, Storytelling
November 4, 2025

GNU Group’s Design Process for Meaningful Storytelling. Interpretive displays are far more than signs on walls or panels with facts. At their best, they are immersive storytelling tools that connect people to place, history, and mission. At GNU Group, our creative talent lies in shaping these experiences so they inform, inspire, and leave a lasting impression. Behind every successful interpretive display is a deliberate design process that blends strategy, creativity, and craft. In this post we hear directly from the designer...

Community by Design: Expressing Civic Identity

by Dickson A. Keyser
Projects, Public
September 2, 2025

Civic spaces are more than functional landscapes; they are living reflections of a community’s identity, values, and pride. From parks and plazas to recreation centers and waterfronts, these shared environments tell stories about who we are and what we stand for. Signage plays a critical role in this narrative — not just guiding people from point A to point B, but embodying the culture, history, and spirit of a place through thoughtful design. When signage is approached as a tool for expressing...