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Storytelling

Sharing Moments by Design

It’s one thing to navigate a campus, retail center, sports venue, or building—it’s another thing entirely to experience it. In the world of Environmental Graphic Design (EGD), we often talk about wayfinding—the science of getting people from Point A to Point B. While that journey is essential, what happens between those points can be just as meaningful. When given the opportunity, people will pause, observe, and engage. And when they do, those interactions can turn into something memorable—something worth capturing and...

Effective Interpretive Displays: A Designer’s View

GNU Group’s Design Process for Meaningful Storytelling. Interpretive displays are far more than signs on walls or panels with facts. At their best, they are immersive storytelling tools that connect people to place, history, and mission. At GNU Group, our creative talent lies in shaping these experiences so they inform, inspire, and leave a lasting impression. Behind every successful interpretive display is a deliberate design process that blends strategy, creativity, and craft. In this post we hear directly from the designer...