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Author: Derick Lazaro

On the Boards: Gladstone Institutes

by Derick Lazaro
News, On the Boards, Projects
September 17, 2026

Location: San Francisco, CA Client: Gladstone Institutes GNU Group is partnering with Gladstone Institutes to develop a comprehensive signage and wayfinding program for its second facility in San Francisco. The new building will bring together scientists working at the forefront of AI-enabled biomedical research and cancer immunotherapy, creating an environment designed to foster collaboration, discovery, and the translation of groundbreaking science into meaningful advances against disease. Our work will focus on creating a clear, intuitive system that supports the people behind that science...

On the Boards: Utopai Studios / Branded Workplace

by Derick Lazaro
News, On the Boards, Projects
April 9, 2026

Location: Mountain View, CA Client: Utopai Studios GNU Group is partnering with UTOPAI Studios to develop a branded workplace graphics program for their new headquarters in Mountain View, CA.  As the studio settles into its new space, the project focuses on shaping an environment that reflects their creative culture, their work, and their exciting role within the film and entertainment industry. UTOPAI’s work as a groundbreaking cinematic storytelling engine creates an opportunity to translate that same energy into the built environment. The goal...

On the Boards: Merced Community College District / Campus Wayfinding Strategy

by Derick Lazaro
News, On the Boards, Projects
March 24, 2026

Location: Merced & Los Baños, CA Client: Merced Community College District GNU Group is very pleased to have been selected by the Merced Community College District (MCCD) to develop a comprehensive pedestrian wayfinding signage program across both the Merced and Los Baños campuses. The initiative focuses on enhancing campus navigation, improving walkability, and creating a more intuitive and welcoming experience for students, staff, and visitors. The project includes detailed site assessments of each campus, identification of key pedestrian decision points, and the development...

On the Boards: Bryte Park / Branded Entry Gateways & Pedestrian Wayfinding

by Derick Lazaro
News, On the Boards, Projects
February 12, 2026

Location: West Sacramento, CA Client: City of West Sacramento As part of the Bryte Park Master Plan, GNU Group is partnering with the Verde design team and the City of West Sacramento to develop a comprehensive signage and wayfinding strategy that supports the park’s future growth. The reimagined park will introduce major new amenities, including aquatic and sports facilities, fitness trails, courts, and expanded parking, creating a more dynamic and accessible destination for the community. GNU Group’s work includes branded entry gateways inspired...

Spaces That Remember

by Derick Lazaro
Projects
August 19, 2025

While much of environmental design is focused on what comes next, some of its most meaningful contributions happen in moments of recognition. When organizations choose to celebrate legacy, milestones, or shared achievements, design has a unique and powerful role to play. Why Commemoration Matters [caption id="attachment_10021" align="alignright" width="300"] The Kevin Restani display at Archbishop Riordan High School follows his humble beginnings at ARHS through his well documented NBA career.[/caption] Organizations are made up of people. And people bring with them history, emotion, and...

Getting Some Press!

by Derick Lazaro
Brand Identity, Environmental Branding, News, Projects
May 5, 2025

Our Martinez banner program is getting noticed. We were thrilled to spot our newly installed banner program in the latest City of Martinez newsletter! Nothing beats seeing our work out in the world, and knowing our clients are just as happy as we are. See an excerpt from the newsletter below! Martinez is adding a vibrant new touch with the installation of streetlight banners along major thoroughfares! Showcasing the City's rich history, local landmarks, and community traditions, the banners feature eye-catching artwork that reflects the spirit...