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Rosewood Commons

by Tyler Klepfish
September 7, 2023

The old AT&T campus (formerly CA Center) located in Pleasanton, CA was in dire need of being re-positioned. Originally designed as a secure site with insulated exterior plaza, Swift hired RMW and RHAA to redesign the campus to have a more multi-tenant friendly appeal. GNU was hired to examine a new approach to the Campus Wayfinding and sign program. The implemented approach spoke to both the scale of the campus and the scale of buildings. Small ineffective address numbers have...

220 Park

by Derick Lazaro
March 28, 2023

Dostart in collaboration with Sares Regis is embarking on the development of a mixed-use office and retail development in the heart of Burlingame, California....

115 Sansome

by Derick Lazaro
March 23, 2023

Harvest Properties made strategic upgrades to the interiors of this 15 story, historic Beaux Arts office building located in San Francisco’s Financial District. An important facet to the strategic upgrades was designing and implementing a new “up to code” interior sign program. GNU worked with the Harvest Team to develop a program that respected the historic character of the building while also bringing a fresh, contemporary and consistent look and feel to the common area environments. Digital technology was embraced...

1455 Market Street

by Derick Lazaro
March 23, 2023

As a former secure data processing facility, this significant building on a key block of San Francisco’s emerging mid-Market Street had a severe and off-putting street presence. GNU Group helped in the transition to a multi-tenant building that is open and inviting with street level branding and re imaging that provides a strong pedestrian orientation....

ONE CA

by Tyler Klepfish
February 23, 2023

GNU Group worked closely with Brereton Architects, CBRE and Ownership to develop iconic identification for this Downtown San Francisco office building. GNU Group led the creative effort in developing model and massing studies of sculptural objects that could uniquely identify the building through its shape, form and massing. The goal was to develop identification that did not lean on traditional methods of “signage”. Beyond concepting, GNU Group also lead the effort in documenting and obtaining approvals from the City Planning...

Mills Building

by Derick Lazaro
January 17, 2023

Bringing a 123 year old iconic building into the 21st century required a sensitive balance of classic with contemporary. GNU created a static digital directory that can be easily updated, while still capturing the building’s traditional features....

Gateway Crossing

by Derick Lazaro
November 28, 2022

GNU Group worked with DGA, Studio Five Design, Inc. and HCP to redevelop and rebrand the identification and wayfinding experience for Gateway Crossing, a four-building multi-tenant property located in South San Francisco....

5601 Arnold

by Tyler Klepfish
November 15, 2022

GNU was engaged by Toda America and Orchard Commercial to design and manage the turnkey implementation of a comprehensive exterior sign program at the former “Hites Plaza” office complexin Dublin, CA. GNU developed a strategic master plan, including a formal Master Sign Program which laid out how to most effectively re-brand and identify the site with elements that included updated building signage, wayfinding and tenant identification....

The Research Park

by Tyler Klepfish
November 15, 2022

GNU Group partnered with Blue Rise Ventures to assist DRA Advisors in repositioning the existing Marina Village Office Park located in Alameda, CA. GNU worked closely with asset managers to plan, budget, design, document and gain City approvals for a comprehensive redesign and reuse of their existing sign program. GNU managed the turnkey implementation of the program across multiple fabrication and installation teams....

GNU Group helps people find their way by planning, designing, and building possibilities through a human-centered design approach to environmental branding, architectural signage, and wayfinding strategy.


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