Bringing a 123 year old iconic building into the 21st century required a sensitive balance of classic with contemporary. GNU created a static digital directory that can be easily updated, while still capturing the building’s traditional features....
Working directly with PSAI, GNU was tasked with developing a name and identity for this newly acquired asset. ...
GNU was engaged by Toda America and Orchard Commercial to design and manage the turnkey implementation of a comprehensive exterior sign program at the former “Hites Plaza” office complexin Dublin, CA. GNU developed a strategic master plan, including a formal Master Sign Program which laid out how to most effectively re-brand and identify the site with elements that included updated building signage, wayfinding and tenant identification....
The old AT&T campus (formerly CA Center) located in Pleasanton, CA was in dire need of being re-positioned. Originally designed as a secure site with insulated exterior plaza, Swift hired RMW and RHAA to redesign the campus to have a more multi-tenant friendly appeal. GNU was hired to examine a new approach to the Campus Wayfinding and sign program. The implemented approach spoke to both the scale of the campus and the scale of buildings. Small ineffective address numbers have...
GNU Group partnered with Blue Rise Ventures to assist DRA Advisors in repositioning the existing Marina Village Office Park located in Alameda, CA. GNU worked closely with asset managers to plan, budget, design, document and gain City approvals for a comprehensive redesign and reuse of their existing sign program. GNU managed the turnkey implementation of the program across multiple fabrication and installation teams....
GNU Group worked closely with Brereton Architects, CBRE and Ownership to develop iconic identification for this Downtown San Francisco office building. GNU Group led the creative effort in developing model and massing studies of sculptural objects that could uniquely identify the building through its shape, form and massing. The goal was to develop identification that did not lean on traditional methods of “signage”. Beyond concepting, GNU Group also lead the effort in documenting and obtaining approvals from the City Planning...
