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The Lawrence Hall of Science

by Tyler Klepfish
July 9, 2025

One of the Bay Area’s most beloved destinations, The Lawrence Hall of Science has recently gone through a visual identity rebrand. A critical part of this initiative focused on improving the “experience” of visitors from parking lot to front door to exhibits to restrooms. An intial exploration was develped by IDEO.  GNU Group was hired by IDW to assist in vetting and further developing IDEO’s recommendations on wayfinding and ensure they could be built, executed and were in alignment with the...

The Wave at Emerald Glen Park

by Tyler Klepfish
March 28, 2023

The City of Dublin’s much-anticipated water park consists of multiple pools, slides, and a splash playground. The facility was built during the state’s worst droughts but opened just in time as the state recovered. It is not the typical community pool but has amusement park-style slides that will have visitors wanting to come back again and again. The signage included fun bright colors for the exterior. While the interior signage was inspired by the vibrant colors, they took on a more...

!!!PLANK

by Derick Lazaro
March 23, 2023

Neon, super-sized graphics and kinetic signage are all part of the environmental branding design pallet for !!!Plank, a food, bowling, beer, and bocce entertainment venue in Oakland’s Jack London Square. ...

Yotel

by Tyler Klepfish
November 15, 2022

Billed as the first West Coast location of this boutique affordable luxury hotel, GNU has worked closely with the development and design teams to roll out an integrated branding program.  Working within the spirit of the Yotel brand sign standards, GNU was able to develop a signage and wayfinding program that spoke to the unique redesign of the interior environment, while respecting the historical character of the building itself. The Yotel sign standards were subtly and appropriately tweaked to fit seamlessly...

Cal Baseball Foundation

by Derick Lazaro
November 7, 2022

The GNU Group worked with the Cal Baseball Foundation to develop a Branding Graphics Master Plan for Stu Gordon Stadium on campus at UC Berkeley....

El Prado

by Tyler Klepfish
November 7, 2022

GNU Group worked closely with the development and design teams at Nicole Hollis to highlight key experiences at the newly renovated El Prado Hotel in Palo Alto, CA. GNU Group created a comprehensive signage and wayfinding program designed to compliment the hotel’s new visual guidelines without compromising any of the existing character....

Oakland A’s Stomping Ground

by Tyler Klepfish
November 7, 2022

GNU Group was tasked to develop experiential graphics for the “A’s Stomping Ground,” a family-centric recreation area open during Oakland Athletics home games. The “Race With Rickey” attraction gives kids the opportunity to time their speed on the base paths and see how they match up to the legendary Rickey Henderson himself! GNU handled the design and implementation of the supergraphics that identify “Race With Rickey” as well as various banner and accent graphics found throughout the space....

Legacy Fields

by Derick Lazaro
November 7, 2022

 GNU Group worked with Verde Design and the City of Tracy to design an exterior signage and wayfinding program at the Legacy Fields Sports Complex in Tracy, CA. ...

GNU Group helps people find their way by planning, designing, and building possibilities through a human-centered design approach to environmental branding, architectural signage, and wayfinding strategy.


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