Clarity in Care: How Wayfinding Builds Confidence in Healthcare Environments
Navigating a healthcare facility can be one of the most stressful parts of a patient’s journey. At GNU Group, we see this every day: patients…
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Effective Interpretive Displays: A Designer’s View
GNU Group’s Design Process for Meaningful Storytelling. Interpretive displays are far more than signs on walls or panels with facts. At their best, they are…
The Birth of SEGD: From Bold Beginnings to Lasting Legacy
In 1973, a small group of ambitious designers gathered in Detroit with a simple but powerful idea: to elevate the practice of sign and graphic…
Community by Design: Expressing Civic Identity
Civic spaces are more than functional landscapes; they are living reflections of a community’s identity, values, and pride. From parks and plazas to recreation centers…
Spaces That Remember
While much of environmental design is focused on what comes next, some of its most meaningful contributions happen in moments of recognition. When organizations choose…
Design that Connects: Why Thoughtful Donor Recognition Inspires Generosity
My guess is that we have all seen it at least once before… A dusty old and tired donor recognition display tucked away in a far…
Lucasfilm, OpenAI, and the Future of Creativity
“A long time ago in a galaxy far, far away…” That line has a way of transporting us—whether we first heard it in a packed…
Getting Some Press!
Our Martinez banner program is getting noticed. We were thrilled to spot our newly installed banner program in the latest City of Martinez newsletter! Nothing…
Navigating Tariff Turbulence: How to Budget for Signage in an Uncertain Market
As economic policy shifts ripple through global supply chains, recent tariffs on raw materials like aluminum, steel, and plastics are beginning to impact the signage…